Our mission is to create
a marketplace for laundry
that improves the quality
of life for millions.


Laundry Reimagined

The New Economy

We tap and swipe to get things done. There’s an app for everything, so we don’t have to do anything. We outsource chores so we can enjoy life.

Laundry Left Behind

But then there’s that pile of dirty laundry. It’s relentless. Hours each week. There doesn’t seem to be a way out. There’s been no time-saving innovations since the washer/dryer in the 1950s.

Life without Laundry

SudShare is like UBER-for-laundry, transforming the chore with a nationwide app-based laundry service. Just tap and it’s done (wash, dry, fold, pickup & delivery).

Quality of Life for All

Some people need more time. But others need work. SudShare is a work-from-home gig with a flexible work schedule, perfect for stay-at-home moms.

Serving 400+
Cities Nationwide.

Meet The Triplets Triplet Siblings Launch National Laundry Service (Mom & Dad Help)

Nachshon Fertel, Founder & CTO

Nachshon Fertel Founder & CTO

In 2017 Nachshon was a teenage techie growing up in a home of 7 where mom was always behind on laundry. Being a sensitive kid, he hated seeing mom stressed. But like most teenagers, he also hated sorting whites from colors. Starting an UBER-for-laundry business seemed like a good way to get out of the chore and help mom. So instead of folding pajamas he started writing code. As part of his homeschooling curriculum he taught himself JavaScript, CSS, and HTML, and how to make these languages work together with 2 apps, servers, and a custom CRM. The project continued in boarding school, where the administration allowed Nachshon to code in the afternoon rather than attend certain classes. The technology was in development for two years. Nachshon was 17 years old when the app launched in Baltimore, Maryland in February 2018. Nachshon now divides his time between SudShare and his religious studies. He’s a CTO on his way to becoming a rabbi.

Moshe Fertel, Director of Operations

Moshe Fertel Director of Operations

Moshe takes care of business, day in and day out. He’s our boots on the ground (sneakers actually…Moshe ran a 1/2 marathon when he was 8 years old and a full marathon in 2021). He’s in touch with customers and Sudsters (washers), manages our customer service team, handles our social media channels, and oversees the fulfillment of millions of pounds of laundry. It’s not easy being the triplet brother of the Founder and CTO, but as SudShare grew Moshe grew into SudShare. Moshe is not the jealous type. He’s proud of his brother, looks up to him (actually Moshe is taller), and loves working with him. Moshe sees SudShare as an extension of the homeschooling days when he and Nachshon would stand at the white board in the basement and solve algebra problems. Now they’re on Slack.

Shira Fertel, Bookkeeper

Shira Fertel Bookkeeper

Shira was the quiet one, always keeping track of her brothers and reporting things to Mom and Dad. Instead of reporting dirt on the counters, now she reports income and expenses. But as long as Shira gets to notice details it’s all the same to her. Shira’s not into laundry (or anything dirty), nor is she into tech or business, but she loves her brothers so learning QuickBooks was a small price to pay for the opportunity to work with her triplet brothers.

Mort Fertel, Dad & CEO

Mort Fertel Dad & CEO

Mort is a serial entrepreneur who started his first business at 18 years old. He has a private equity portfolio that consists of SudShare, 2 other businesses, and real estate holdings. He graduated from the Wharton School of Business, and, during a short time when he thought he might be a corporate guy, worked on Wall Street for Bankers Trust Company. Mort is also an author, creator of the first online relationship renewal system (2004), and the subject of Back from the Brink, a documentary written and directed by Toroes Thomas. Now a grandfather, success for Mort means making a difference. And SudShare makes a difference by allowing customers to enjoy life and Sudsters (washers) to have their own work-from-home business. Mort loves working with his family to revolutionize the laundry business.

Ari Fertel, Mom & VP of Ideas

Ari Fertel Mom & VP of Ideas

Ari is the ultimate consumer and a 1 woman focus group. As a homeschooling mom of 5 (including triplets!) she had no time for laundry. She tried to delegate it to the kids, but you know how that goes. Dad was working, so no luck there. SudShare was Ari’s idea and she helped shape the customer experience. She doesn’t really do anything in the business, but on the other hand everything happens because of her. You have to know the family dynamics to understand. Ari is a SudShare customer, still homeschooling her youngest daughter, and the #1 fan of the work her men are doing.

Our Sudsters

We call our washers—Sudsters, and they’re the thousands of caring people nationwide tending to the details of our customer’s laundry. In many cases, our Sudsters were left out of the workforce before SudShare. Needing to work from home, they weren’t a good fit for other gigs like Lyft or Instacart. Other remote jobs were out of reach in many cases. Susana in Arlington and William in Las Vegas struggled for years leaving jobs that weren’t right and not earning enough money. But SudShare offered a new kind of work-from-home opportunity. Susana, William, and thousands of Sudsters nationwide sanitize their laundry room and use their washer/dryer to provide a laundry service. People say it’s unskilled labor. In truth, it takes skill to care. Our Sudsters fold meticulously (even while watching TV), include hand-written notes, seal delivery bags with beautiful ribbon, message with friendly updates, and take pride in delighting customers. But what we’re most proud of, by far, is the thousands of dollars our Sudsters have found in jean pockets and returned with notes in a Ziploc bag.